Over recent years, the concepts of Priority and Privilege services have become well- established in the minds of consumers. These services, offered by banks, cater to clients in the mid-wealth segment, providing a moderate level of personalisation.
Much like frequent flyer programs, they offer tiered benefits that increase with customer engagement, extending beyond standard retail offerings. The accumulation of new wealth has surged dramatically over the past three to four decades. This is prompting banks that are not traditionally focused on private banking to recognise the need to develop comprehensive wealth management services.
This paper explores the key drivers of digital transformation, and the technology required to provide services beyond traditional priority banking, delivering a tailored experience that meets the expectations of mass affluent clients and HNWIs as wealth is rising in the region driving greater demand for wealth planning, investment diversification and international banking.
Download our latest white paper to find out more about how Asian banks are rethinking Priority Banking services.
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