In his article for Lux Times, Alan Goodrich, Regional Sales Manager at ERI, explores “Inception Point: Re-imagining the Banking Experience”. He examines how technology is transforming banking into a hyper-personalised, seamless and human-centric experience. From AI-driven insights and open banking to omnichannel engagement and sustainable finance, he highlights how banks can become trusted digital companions. His key message: the future of financial services lies at the intersection of digital convenience, personalised insight and emotional trust.